Zoominfo

NOVEMBER 1, 2024

And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Historically for intent signals, most of the data usually came at a one week delay. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Historically for intent signals, most of the data usually came at a one week delay. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SugarCRM

JANUARY 18, 2024

Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Data may include category intent, competitor views, or content downloads on their sites. Third-party intent: data from sources where the provider has an indirect relationship with users.

Intent Data 26

Intent Data Intent SugarCRM Data 26