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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Developed in the early 60s by the marketer E.

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The Best Sales Glossary for Sellers

Mindtickle

B2C transactions typically occur through various channels such as online platforms, retail stores, or direct sales, and focus on meeting the specific needs and preferences of individual consumers. BANT BANT is an acronym commonly used in sales to qualify and assess potential leads or prospects.

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10 Best Tools To Increase Sales Productivity in 2023

Apptivo

Sales productivity is crucial for many reasons: Resource allocation When sales productivity is high, fewer resources (time, money, and effort) are wasted. Increased profits Efficient sales processes typically lead to higher margins and profitability. is trusted by many companies, from startups to Fortune 500 corporations.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

Net Promoter Score (NPS). Percentage of sales reps attaining 100% quota. Channel Sales Metrics. These metrics will help you optimize your channel sales strategy. Margin by partner. Sales Process, Tool, and Training Adoption Metrics. Most companies invest heavily in sales enablement and training.