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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Workflow, dashboards, reporting, analytics … if you piecemeal IT solutions, you’ll eventually replicate many of these functions. You’ll find it hard to track your dealer channels. How smart are you?

Scale 48
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4 Trends Shaping B2B Marketing in 2011

Pointclear

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Why is that?

Trends 180
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. All messaging (print, digital, text) can be efficiently developed and distributed using a singular platform.

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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

They’re always publishing research gathered from their call analytics platforms. At my company, we’ve coached our sales reps based on this research, and we have seen an uptick in close rates as a result. My company uses Outreach to find the perfect balance between phone calls and emails when prospecting.