InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. Marketers are asking for better reporting and analytics.

Vendor 63

Vendor Analytics Report Marketing 63

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Hacker

OCTOBER 7, 2021

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. Are you highly analytical and curious by nature? “No” is the most powerful tool you’ll ever use. No two people sell in the same way.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130