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The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. They offer apparel, equipment, shoes, and accessories. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer.

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Personal Branding in Sales: An Introduction

Janek Performance Group

Here’s the caveat: Nike could make this bet because they no doubt performed extensive market research prior to the ad’s production and were well aware of their buyers’ demographics and psychographics. Social media can be one of the best tools for constructing your personal brand.