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Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

BuzzBoard

It takes into consideration customer demographics, behavior patterns, motivations, and goals. Detailed demographic information such as age, locale, income, and occupation aids in identifying individuals most likely interested in your offerings. An effective buyer persona goes beyond just demographics.

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The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. While most companies put the onus on firmographics and demographics, technographics are the third arm of the ABM triangle.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Segmentation of your email list enhances personalization by categorizing your audience based on behaviors, interests or demographics, thus supplying them with content tailored to their specific needs. Segment your users based on demographic and behavioral data, tailoring your CTAs accordingly.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Integration is one of the most important considerations to make when re-constructing your tech stack. Key Takeaways Constructing a marketing technology stack is like putting together a puzzle. Will it increase or harm alignment?

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How to Create An Ideal Client Profile

Zoominfo

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. That is, they should be determined using interviews, case studies, and research on past and current clients.

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The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. While most companies put the onus on firmographics and demographics, technographics are the third arm of the ABM triangle.

Data 100
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The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Runners: With a focus on new types of shoes, Nike shows they target not just based on demographic information (age, location, career) but also based on lifestyle.

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