Remove Article Remove Inside Sales Remove Lead Qualification Remove Marketing
article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

article thumbnail

Why would a company ever outsource anything?

Pointclear

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

article thumbnail

Lead Qualification: Stop generating leads and start generating revenue

Markempa - Inside Sales

B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. By sending them only qualified leads. Most leads aren’t qualified Leads are only qualified when they fit your universal lead definition (ULD). How do you do that?

article thumbnail

The Definitive Guide to Sales Lead Qualification

SalesHandy

Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen. Table of contents.

article thumbnail

Difference Between a SDR and BDR?

InsideSales.com

The pillars of lead generation and qualification are sales development representatives (SDRs) and business development representatives (BDRs). In this article: SDR vs. BDR. What is a Sales Development Rep? Reordering Sales. A BDR’s responsibility is to focus on generating qualified marketing leads.

article thumbnail

The Definitive Guide to Sales Lead Qualification

SalesHandy

Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen.