How To Create a Winning Go-to-Market Strategy
Gong.io
SEPTEMBER 14, 2022
For clarity, let’s assume that you’re making a GTM for a B2B product, although B2C brands can follow the same steps. If you are using a sales-led approach, you’ll probably choose to invest heavily in the outbound methods listed below like an inside sales team and online ads. Identify product-market fit.
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