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CMO: Are you going to have a job in 2014

SBI Growth

Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. How will the user buyer benefit from the solution? Buyer insights.

Eloqua 316
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

We find that often it takes someone from outside the company to help product marketers and sales specialists lose their product focused blinders and the complexity of the inside-out approach. Simplicity is rendered, not from the benefit of a complex set of solution features, but the value to buyers, from an outside- in customer perspective.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

These internal expenses could include: Health and retirement benefits. Management personnel. When I first began hiring salespeople, I just assumed pay along with commissions and bonuses would be enough outsource sales team motivation. You’ll get all the benefits without adding any unnecessary personnel costs.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Many companies provide the important support and resources to allow you to do both, from maternity/parental leave and fertility benefits to more flexibility than ever before. A robust network of men and women can support women at all stages in their sales careers. What would you tell a woman just starting a career in sales?

Hiring 130
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B2B Marketing Guide

OutboundView

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Mixmax (SMB).