CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. How will the user buyer benefit from the solution? Buyer insights.
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