How to Build a Marketing Strategy in Alignment With Sales Goals
SugarCRM
MAY 24, 2022
Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” But does it? Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.
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