Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. It goes beyond delivering content and messaging that is tailored for what buyers are searching for.

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. Intent Use Cases 1. It May Look Like Luck, but It’s Just Good Data.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. Intent Use Cases. Preventing Churn.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

MARCH 15, 2023

We measure this through a version of Share of Voice (SOV), where we see the frequency of our brand being mentioned relative to key topics that we know are relevant to our buyers. These same topics are also an important source of intent signals.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. The buyer for Conversation Intelligence is nearly identical to the Sales Intelligence buyer we are targeting and have built strong relationships with today.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Sales Hacker

AUGUST 16, 2019

B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” We know Arizona has more late-stage buyers than Los Angeles, so we set up our Field Marketing dinner there… . And it’s getting worse. .

Top of Funnel 70

Top of Funnel Intent Signal Marketing Account Based Marketing 70