Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. Tools may include intent data, personalization, and chatbots.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

DECEMBER 7, 2017

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Allego

SEPTEMBER 24, 2020

Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. Selling today is harder than ever. The secret is modern sales enablement.

Sales Enablement 71

Sales Enablement Unica Demand Generation Targets Demand Generation 71

Corporate Visions

MAY 22, 2019

Crafting this message means successfully differentiating your solution from competitors, creating contrast and urgency using stories and insights, and taking an empathetic approach to answer key questions your buyers are asking at each stage of their Deciding Journey. Buyers now want salespeople who will tell them what they should want.

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Apptivo

FEBRUARY 1, 2023

With correct tools that provide full visibility of their sales pipeline it is easy to identify prospects that have the most probability to convert. A sales pipeline is a structured, visual method of tracking potential buyers as they progress through the various stages of the purchasing process and buyer’s journey.

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Jake is the president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer life cycle by transforming how suppliers and buyers collaborate and win together. So in your words, what is MetaCX? What do you all do?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Seen a pattern here?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52