PODCAST 11: How to Use Empathy in Sales [Backed by Science]
Sales Hacker
JUNE 12, 2018
Understanding proper buyer motivation. Managing a sales process that leverages natural buyer behavior. The acquiring companies being Infor, IBM, and Salesforce. Since leaving his most recent post at Influitive, he started a platform and a training organization called Cerebral Selling. Proper objection-handling.
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