The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

DiscoverOrg Sales

FEBRUARY 21, 2018

I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). BLOG] How to Use Sales Intelligence for Event Lead Generation. Get all these great resources in one sharable place: Download the Trade Show Tool Kit. The buying cycle. And for that?

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Highspot

JULY 18, 2023

It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. What if we could equip marketing teams with the resources, tools, knowledge, and skills to do their unique jobs, as well as better support with the sales organization?

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Costello

DECEMBER 25, 2018

The pre-existing demand in the market for their product/service. And the overall natural buying cycle. We work hard to determine the ‘game’ our customer is playing, look at their overall demand generation and customer activation approach, and analyze the actual team that will be working with us.

Conversion 40

Conversion Sports Demand Generation Agencies Objections 40

Highspot

SEPTEMBER 30, 2020

Who should use it: Because inbound selling relies heavily on content and numerous touch points, it is best suited to businesses with strong marketing teams that can support content generation and demand generation activities across many channels. Who should use it: SNAP offers a streamlined approach to selling to busy buyers.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40