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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. Campaigns and demand generation programs ready. Support tools and customer service capabilities verified. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. Production schedule.

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Should a Marketing Leader Tell the CEO Everything?

SBI Growth

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Be prepared to: Walk him through your demand generation activities. Start by downloading the CEO Persona tool. Fill the top of the funnel.

Marketing 276
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How to Build An All-Star Go-to-Market Team

Highspot

Here’s what your marketing could look like: Marketing Manager Responsibilities: Develops and executes the marketing strategy, including positioning, messaging, and promotional campaigns. Works closely with the sales team to generate demand and create brand awareness. Ensures consistent messaging across all touchpoints.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.