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An Antispam Masterclass for Great Email Marketing

Appbuddy

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Carefully monitor the negative impact prospecting mailings (sent by affiliate partners, for example) can have on first-party campaigns.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Most also communicate directly with prospects and clients via email. Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Cousin domains, especially if used for one-off mailings, can look like phishing campaigns. Email marketing, branding, and domain use .

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers

Appbuddy

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Email and data are inextricably linked, and if you’re going to start 2021 on the right foot, your email marketing data needs to be pristine. I said it was cold!

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind. We strategize.