SalesforLife

JULY 28, 2019

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. Here’s a basic framework for our case study format that you can start with. This is why pods or squad selling are becoming so critical.

Pipeline 93

Pipeline Case Study Top of Funnel Territories 93

Openview

OCTOBER 13, 2017

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Mindtickle

JANUARY 27, 2016

Measuring the impact of sales enablement on business metrics is not straightforward. With marketing, it’s easy – traffic and leads are your go-to metrics. With sales — it is revenue generated and the number of deals closed. But what is it for sales enablement? Metric 4 — Sales cycle.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Mindtickle

JANUARY 27, 2016

Measuring the impact of sales enablement on business metrics is not straightforward. With marketing, it’s easy – traffic and leads are your go-to metrics. With sales — it is revenue generated and the number of deals closed. But what is it for sales enablement? Metric 4 — Sales cycle.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Tony Hughes

MARCH 7, 2018

I've opined ad nauseam about the power of content marketing to create an octopus's garden to attract whales and that's an ongoing Challenge endeavor that Marketing and B2B salespeople should undertake together but that does not forego, the proactive whale hunting mentality each day. Reinvigorated by this article? I certainly am.

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52