Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Why has a multi-channel approach become more important? It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes. Retailers are a good example.
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