Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

SBI Growth

DECEMBER 5, 2013

Don’t do a territory redesign project without knowing exactly who you’re targeting. Without that, virtually all else below is drastically marginalized. Channel / Routes-To-Market – Understanding BPM’s and Personas will provide a base line here. What projects or initiatives will have the most positive impact next year?

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

OpenSymmetry

JULY 23, 2015

We have moved from a very narrow channel environment, with limited products and services, offset by outstanding personalized customer service to today’s multiple channel purchasing options, unlimited products and services, yet distant, detached, if not sometimes-negligible customer service.

Webinar Metrics 40

Webinar Metrics Leads Marketing Qualified Lead Incentives 40

Chorus.ai

MARCH 5, 2021

By the end of a successful persona build, you should have a very clear picture of your ideal customer(s): their ages, lifestyle attributes, territories, and pain points. Be creative with your social media game — be visual, be funny, go cross-channel. This means there’s a margin for error.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Chorus.ai

SEPTEMBER 12, 2019

By the end of a successful persona build, you should have a very clear picture of your buyers: their ages, lifestyle attributes, territories, and pain points. Be creative with your social media game — be visual, be funny, go cross-channel. This means there’s margin for error. Is one persona avoiding your product completely?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Webinar Metrics Strategy 62

Sales Hacker

MARCH 10, 2021

Instead, it may be time for you to re-examine your compensation plan and understand how to implement stretch targets that push your reps beyond their usual capabilities. Consider sales motions: Be sure to account for the coverage model to mitigate channel conflict. territory-specific data points.

Quota 94

Quota Territories Churn Scale 94

Sales Hacker

JULY 16, 2020

Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. Chances are you look at the partner channel as something that just adds deal complexity and mpacts your direct line to getting a deal closed. Meanwhile, 73% have compensation tied to a KPI.

Top of Funnel 95

Top of Funnel Pipeline Scale Funnel 95