Nutshell

JUNE 22, 2020

Cold calling is great—if your prospects actually pick up the phone. Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Why should you text your prospects and customers? Both of these sales channels still have their place! What Is SMS Sales?

B2B 123

B2B Closing Campaigns Follow-up 123

LeadFuze

SEPTEMBER 30, 2023

The technology evolves with every interaction – identifying patterns, understanding pain points better, even predicting prospect recommendations based on past behavior patterns – making it a potent asset in any sales team’s arsenal. Automating Tasks with AI The role of an efficient sales rep often extends beyond selling.

Scale 52

Scale How To Lead Rank Marketo 52

Marc Wayshak

JULY 8, 2021

Your IPP stands for your ideal prospect profile. To avoid this, make sure you’re only going after people who fit your ideal prospect profile. Your ideal prospect profile outlines the prospect who you’d be totally psyched to connect with. Use all of your channels. At least 20 touches per prospect.

Lead Generation 115

Lead Generation Lead Rank Lead Scoring Leads 115

The Sales Association

MAY 22, 2011

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

Sales Hacker

SEPTEMBER 2, 2019

That’s because it informs prospects — giving them insight into their problems, your solutions, and what they can expect. You do that by simply making enough touches in enough different channels to be noticeable. With an inbound strategy in place, potential prospects: Find you. For example: Live events. Direct mail. Social media.

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143