SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Email Marketing Segmentation. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Zoominfo

JUNE 22, 2021

“Essentially, cookies are small files that contain a string of ones and zeros that get dropped onto your computer whenever you visit a website,” explains Hussam AlMukhtar, senior director of demand generation at ZoomInfo. How to Track Users Without Cookies. How to Evaluate a Cookieless Tracking Solution.

Scale 182

Scale How To Advertising Advertising 182

Pointclear

OCTOBER 6, 2015

It's a marketing strategy dictated by the sales go-to-market model. In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. That’s just part of being a smart marketer today.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

JUNE 22, 2021

“Essentially, cookies are small files that contain a string of ones and zeros that get dropped onto your computer whenever you visit a website,” explains Hussam AlMukhtar, senior director of demand generation at ZoomInfo. The more channels you use to display your ad, the more likely it will be seen by the right people.

Scale 100

Scale How To Advertising Advertising 100

Highspot

JULY 18, 2023

Companies once sought marketing generalists that were jack-of-all-trades, but now they seek functional experts. Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

LinkedFusion

AUGUST 23, 2023

From identifying qualified leads, mastering the art of lead management, conquering the LinkedIn lead generation maze, to nurturing those valuable prospects – we will discuss everything in the blog below. Let’s explore how to weave connections that truly count. It’s not easy to generate leads without accurate lead research.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Sales Hacker

JANUARY 6, 2021

What is Account-Based Marketing (ABM)? Account-based marketing is a new take on the traditional sales funnel. Here’s a look at some of the best channels for account-based marketing: Cold calling. Email marketing. How to Create an ABM Strategy From Scratch. How to determine your ideal customer.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. More customer engagement in less time translates to better win rates.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52