5 Ways to Better Leverage Your CRM Data for ABM
SugarCRM
DECEMBER 20, 2022
Customer Retention and Expansion. Two fantastic ways to leverage CRM data with your ABM program are retention and expansion. Demand Generation is one of the most common uses for ABM, but if poorly aligned to sales, can often result in low conversion or regression into basic “MQL” programs. Pipeline Aircover.
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