Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Hubspot Marketo 112

Customer Centric Selling

DECEMBER 9, 2013

Sign-up for one of the 2014 sales training workshops now open for registration and start the new year strong. Specifically: You tend to offer additional incentives to customers or channel partners. You teach customers and channel partners how to wait for quarter/year-end discounts.

Training 45

Training Policies Channels Incentives 45

OnePageCRM

MARCH 8, 2017

Think about offering a 1-2 month discount for annual subscription plans to encourage a longer-term commitment. Should you offer discounts or go freemium? But they used a different incentive… Alternative currencies. What to do if a prospect asks for a discount. Ask “why do you want a discount?”.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Think about offering a 1-2 month discount for annual subscription plans to encourage a longer-term commitment. Should you offer discounts or go freemium? But they used a different incentive… Alternative currencies. What to do if a prospect asks for a discount. Ask “why do you want a discount?”.

Strategy 20

Strategy Discount Lead Rank Enterprise 20