Tony Hughes

NOVEMBER 4, 2018

So far we’ve done half-day workshops in three cities with approximately 80 people ranging from senior business leaders to IT system managers. But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology.

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CRM Strategy Customer Epiphany 82

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

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Marketing Webinar Metrics Email Marketing Top of Funnel 143

Customer Centric Selling

JULY 28, 2014

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. They had an epiphany! As a result, they modified their approach to their market. Take a look at the sales training workshops available to get started and improve sales performance.

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Epiphany Prospecting Discount Engineering 61