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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. Did you know that my keynotes and workshops are tailor-made for the professional peacocks in your life?

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CRM Hijacks Customer Experience Strategy

Tony Hughes

So far we’ve done half-day workshops in three cities with approximately 80 people ranging from senior business leaders to IT system managers. But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology.

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Is Self Bias impeding how we acquire and retain our Customers?

Babette Ten Haken

Providing compelling speaking programs and workshops focused on professional innovation, workforce engagement and customer success for customer retention. Often, realizing the impact of their own self bias on their professional development gives audiences and workshop participants reason for Pause. Take the next steps, today!

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Sales Tip: Understand the Value of Your Offering to Your Prospect

Customer Centric Selling

It was this type of conversation that the company''s salespeople learned to have after attending our workshop that allowed them to begin to understand the value the prospect organization could realize from a relatively small investment. They had an epiphany! As a result, they modified their approach to their market.

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Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

Besides, these statements are created by organizational committee (or the marketing department). Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. And that epiphany becomes the key to innovating themselves out of their current, status quo resting state.

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Sales Tips: Making Sense Of Vague Advice

Customer Centric Selling

After graduating from college, IBM spent a year teaching me about computers for the SMB market, business fundamentals and selling skills. Some scotch was involved and ultimately the epiphany came. Grab one of the last seats available at our next open workshop in Boston, Aug 3-6 ! so they could improve bottom line results.

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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

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