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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. A people person with extensive C-Level experience in enterprise software, business development and operations. Melissa Murillo. Deb Calvert.

Hiring 130
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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. and the gap continues to widen. Bounce rate.

Marketing 143