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A Guide to Building a Referral Network for Your SMB

Act!

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It’s also known as a reciprocal referral network.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

To tap into this goldmine, actively collect and display feedback across your platform. Analyze your customer base and market research to identify common characteristics and behaviors. Highlight these promotions across all your marketing channels. Offer Limited-Time Promotions Scarcity and urgency are powerful motivators.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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How to Accelerate Sales in the midst of Uncertainty

Showpad

Regardless of the current circumstances — market dip, natural disaster, public health crisis, high turnover, etc. W : Areas in which your competitors outperform you, like stronger branding, greater market penetration or sustainable financials. O : Emerging markets to target, services to offer or value-adds to feature in the future.