Tenbound

JANUARY 26, 2024

Researching Competitors’ Customers for Insights Leveraging Competitor Analysis One way to gain valuable insights into your target market is to analyze your competitors’ customers. Explore other channels, such as social media platforms, to expand your outreach efforts. Keep them engaged and interested throughout the process.

Case Study 64

Case Study Segment Social Media Follow-up 64

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

Research 233

Research B2B Tools Company 233

LeadFuze

SEPTEMBER 2, 2023

Research reveals that top-performing salespeople – those who are really making waves in their industries – rate 94% of leads they receive from marketing as either “excellent” or “good” This statistic emphasizes how quality leads contribute significantly towards achieving stellar results for your company.

Maximizer 52

Maximizer Lead Rank Lead Scoring Leads 52

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. It’s the starting point for any sales or marketing campaign, providing a targeted list of leads to reach. Use LinkedIn for Prospecting: LinkedIn is a goldmine for prospecting. Let’s dive in. What is a Prospecting List?

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

Sales and Marketing Management

MARCH 29, 2017

Regardless of location, teams can access peer-generated winning stories and strategies from a shared video library, organized by channels, allowing them to learn through insights and best practices from colleagues around the globe.

GoldMine 136

GoldMine Commission Video Buyer 136

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out!

Research 100

Research B2B Tools Company 100

Showpad

NOVEMBER 24, 2020

Regardless of the current circumstances — market dip, natural disaster, public health crisis, high turnover, etc. W : Areas in which your competitors outperform you, like stronger branding, greater market penetration or sustainable financials. O : Emerging markets to target, services to offer or value-adds to feature in the future.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Autoklose

JANUARY 22, 2024

Target Small Markets 4. Target Small Markets When targeting prospects, it is not always wise to cast a wide net. Start with Specific Goals Just like you do with choosing a target market, you should define your goals to be as specific as possible. It’s safe to say that everyone would agree that nobody likes to be marketed to.

Lead Rank 52

Lead Rank Lead Scoring Strategy Hiring 52

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

DiscoverOrg Sales

FEBRUARY 6, 2019

Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. It’s really important in our outbound channel that we focus on two areas when it comes to the organizational charts. Wait – what are org charts?

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Today’s blog post answers this question and more!

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Create visual content: Images are a goldmine for link building.

Lead Rank 180

Lead Rank Lead Scoring Engineering Scale 180

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Sales Hacker

NOVEMBER 6, 2020

Merely communicating that we’ll soon be releasing an integration has created enough buzz in online groups to keep our #demorequests Slack channel buzzing and our reps taking the credit cards of eager beta testers. 2 Use Strategic Relationships as Grounds to Co-Market. Their audience sees you, your audience sees them, everyone wins. #2

Promotion 77

Promotion Webinar Metrics Lead Rank Lead Scoring 77

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Hubspot Sales

JULY 10, 2020

For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. You might make one the centerpiece of an email marketing campaign, or you could build a landing page to showcase your infographic. They include channels such as: Pay-per-click (PPC) advertising. Image Source.

Cancellation 99

Cancellation Opportunity B2B Conference 99