Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. Source: GoToWebinar.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Hubspot Marketo 112

Sales Hacker Training

AUGUST 10, 2021

That’s why you’ve got to check out Blueboard, experiential sales incentives and president’s club trips. We put out a lot of complimentary informational workshops on how to manage and sell appropriately given the considerations. Are you working through channel partners? It was our biggest thing to overcome. Are you B2B?

Training 119

Training Scale Webinar Metrics Face-to-face 119

Chorus.ai

SEPTEMBER 12, 2019

Establish company-wide performance expectations and giving your sales reps the incentives they need to excel. Be clear about any changes you’re making to the tech stack , offering how-to-use workshops if necessary, and demonstrate how your reps’ performance will be assessed. More webinars outlining the utilities of the product?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Webinar Metrics Strategy 62