Hubspot Sales

SEPTEMBER 18, 2023

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. Do you sell a product or service that could reverse the trend?

Social Media 104

Social Media Google Hiring How To 104

Sales Hacker

APRIL 1, 2021

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance.

Marketing 52

Marketing Strategy Collateral Case Study 52