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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

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Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in?

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Trip is also an author, a speaker, and a blogger. ” The Role of Social Media.

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