Sales and Marketing Management

DECEMBER 14, 2018

It could be anything from a breakthrough package design, an event, a new retail approach, genius bar, pop-up store, or a social media initiative. As for the details, here’s how it works: Make sure your proposed brand story is clear, sharply focused and, above all, relevantly different. The operative word here is “breakthrough.”

Lead Rank 208

Lead Rank Marketing Consumer Fashion 208

Pipeline

JUNE 7, 2023

Not only are buyers a tough audience by nature ( 60% of customers say ‘no’ four times before saying ‘yes’ to a pitch), they are now getting more sensitive to a sales approach. They won’t be reluctant to ignore cold calls, marketing emails, or business proposals if their criteria aren’t met.

CRM 52

CRM Lead Nurturing Face-to-face Handbook 52

Highspot

JANUARY 19, 2022

Now that more sales teams are working remotely, more sales conversations are happening online via video chat, email, and social media. This will likely involve training in multi or omnichannel sales, as businesses now have to embrace social media, live chat, email, texting, video chat, phone calls, and more to reach leads and customers.

Training 92

Training Lead Rank Hiring Course 92

LeadFuze

DECEMBER 31, 2021

CONSTRUCTING A COLD EMAIL. As soon as a prospect is convinced of your proposal, they will begin to ask for proof. Construct a Compelling Subject Line. They want to know more about the product, they may need help with a customer complaint or some other issue. The key to great customer service is making it personal.

Email Marketing 52

Email Marketing Marketing Lead Rank Lead Scoring 52

Tony Hughes

MARCH 7, 2018

Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. Don't do anything until you've identified, targeted, followed up with, cold-called or connected with on LinkedIn – at least 5 dream customers before lunch. If we get there in my lifetime, I'll eat my shoe.

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Ask questions until you have exhausted your questions before you propose a solution. Heck, stand at the head of it.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130