Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions
Hubspot Sales
OCTOBER 3, 2022
Essentially, it's the best offer you're willing to accept when negotiating if the initial proposal fails to draw agreement from both parties. That's how you'll construct your BATNA.". In the first negotiating phase, you'll send along a standard contract that outlines the full cost of your software to your prospect.
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