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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. Relevance: When asked what they value most from marketing emails, consumers usually respond with “they contain offers,” but this has changed. Which brands do consumers believe “do email really well”?

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. Relevance: When asked what they value most from marketing emails, consumers usually respond with “they contain offers,” but this has changed. Which brands do consumers believe “do email really well”?

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out. You’ve got products; social media has eyeballs eager for fresh content—and oh boy, do consumers love videos.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

Social media integration. Behavioral data may include engagement with email, actions taken on the site or social media, and more. They achieve this by providing consumers with a clear picture of why providing more information is beneficial and will lead to a better subscriber experience. Great examples.

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