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Choosing the Right Marketing Automation Platform

SugarCRM

Marketing automation (MA) can help any business streamline the marketing process, and you must consider it if you want to stay competitive. Simply said, marketing automation means automating customer-facing processes, tracking their interactions, and providing records of customer information and status. .

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5 Practical Tips for Using Sugar Market

SugarCRM

To generate leads, convert them into customers, and maintains strong customer relationships, leading enterprises automate this process using powerful marketing automation software, such as Sugar Market. About half of all companies automate their marketing in one way or another. Capture Leads with Automated Marketing Campaigns.

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PODCAST 11: How to Use Empathy in Sales [Backed by Science]

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with David Priemer , Founder of Cerebral Selling about using empathy in sales backed by science. . Managing a sales process that leverages natural buyer behavior. Subscribe to the Sales Hacker Podcast. 3) Highlights of David’s sales career [2:10].

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?

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Sales Tips: Put Your Pipeline on a Diet

Customer Centric Selling

Sales Tips: Put Your Pipeline on a Diet. The scariest words you can deliver to a sales rep: Trim. The pipeline is the heartbeat of an organization, but it’s the lifeblood of a sales rep. Sales confidence. Sales support burnout. A bloated pipeline bloats the full cost of sale directly and indirectly.

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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Don’t be distracted by this.

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PODCAST 125: The Power of Authenticity and Emotional Intelligence in Sales with Mykal White

Sales Hacker

We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal. Subscribe to the Sales Hacker Podcast. The way weekly sales meetings should be run [25:21]. Welcome to The Sales Hacker Podcast.

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