Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We (Source: National Retail Federation).

Incentives 209

Incentives Incentive Retail Loyalty 209

Sales and Marketing Management

NOVEMBER 22, 2017

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Or maybe you think that incentives have run their course and it’s time to drop them altogether. If you’re thinking of asking your reps what will make the best prize in the incentive program, stop. Are incentives obsolete?

Motivation 191

Motivation Incentives Incentive Lead Rank 191

Pipeliner

APRIL 4, 2018

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. It will not.”.

Revenue 66

Revenue Company Epiphany Advertising 66

Hubspot Sales

NOVEMBER 6, 2019

This is a function of your budget, market rate, the role and how much revenue it should produce, and the non-monetary aspects you can offer. For example, candidates browsing AngelList are looking for startup jobs, while those on MedReps.com want to work in pharmaceutical sales. Consider offering a referral bonus as an incentive.).

Hiring 73

Hiring Salary Scale Referrals 73