article thumbnail

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes. CRM unites areas like sales force automation, lead management, customer service, and analytics.

Revenue 150
article thumbnail

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM.

Vendor 63
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40
article thumbnail

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Demand Generation. . • Finding partners. • Coaching Inside Sales. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Book Notice. Book Review.