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Is Your Compensation Plan Evolving with the Company?

SBI Growth

One of the core strengths of any small business is its ability to adapt and pivot with the market. You expect them to hunt new logos AND upsell existing customers. They are also your ad-hoc customer service team. of Your Reps Receiving Incentive Compensation. % This post is for Small Company CSOs and VPs of Sales.

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15 Essential Sales Performance Metrics

Highspot

In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. Analyzing and comparing sales performance with the expected customer service standards allows you to pinpoint areas that need enhancement. What Is Sales Performance?

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The Art of the Oops: How to Recover from an Email Marketing Mistake

Appbuddy

Be sure to segment your list so only subscribers who received the original error will receive an oops email. A well-crafted apology can help mitigate any complaints that come through your customer service or social channels. Offer a make-good incentive. Use a compelling subject line. Framebridge.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. As you can see, a vertical market is fully about market segmentation.