Customer Demand Generation Eloqua Tools 
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. Reporting is not a core competence.
The Pipeline
JULY 29, 2011
Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This means your tools need to allow for this collaboration. Other leading content providers such as Olgilvy Advertising and CMO.com agree.
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The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
Sales Hacker
DECEMBER 1, 2020
Outreach revolutionizes customer engagement by moving away from siloed conversations where different people in your company are talking to different people at the prospect, to a streamlined and customer-centric journey. So the customer has one perspective, one interaction, everybody’s coordinated, it’s really great.
Sales Hacker
OCTOBER 7, 2021
In working with Anita, sales Professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. What is one a-ha moment you’ve had in your sales career?
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