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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. 6. Improve customer retention. What are B2B technographics? Key Takeaways.

Data 177
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Seismic Surpasses 70 Technology Integrations Available to Customers. “With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Sales readiness: Brainshark, MindTickle.

Eloqua 65
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. This score shows how closely the lead resembles your company’s ideal customer profile and what buying behaviors they have gone through. Again, looking at client lists from Eloqua, Marketo or SBI would be a good starting point.

Lead Rank 282
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. To your customers and prospects, this means you’re no longer pushing hit-or-miss messages at them. What Are Technographics?

Data 100
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

But how should you go about evaluating these tools and what factors should you consider before you commit? It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for. Sales engagement tools automate how and when your sales team engages with prospective buyers.

Scale 130