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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. How are customers reacting?

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). A phrase intended to identify the use of Internet related mediums to market to customers. There has been a proliferation of tools and channels. These trends changing the face of marketing once again: 1.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. Nevertheless, if you’d like, you can still send them customized messages.

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What is Marketing Automation?

Apptivo

Traditional businesses have the luxury of getting new customers merely by word of mouth. Only when they get the marketing right, they can reach out to such a diverse customer base better and achieve sales and success. Carrying out multiple marketing campaigns for a vast, segmented pool of diverse leads and existing customers.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.