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Is Your Marketing Message Just Noise?

SBI Growth

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. Today, that number has increased to 65%.

Marketing 310
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The Pipeline ? Death Of Salesman 2.0?

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Just look at how Piggly Wiggly® describes itself on their site,”America’s first true self-service grocery store, was founded in Memphis, Tenn.

Pipeline 267
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The Pipeline ? Not Different ? Sales eXchange ? 132

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Demand Generation. For Email Newsletters you can trust. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012.

Pipeline 214
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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. A new trend that is different from your product or service is a terrific opportunity to present something new to your customers. October 1st, 2011.

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Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit

Green Lead's B2B

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline.

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 45