Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. That means filtering out bad-fit prospects, competitors, and even current customers. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. So, how do you do this?

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Sales Hacker

APRIL 8, 2021

But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. In enterprise, it’s commonly between 30 and 90 days. A prospect comes to a webinar. Prospect tells the AE “This is awesome, but we’re too busy. Prospect declines. So far, so good.

Lead Rank 92

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 92

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. In this stage, a prospect has demonstrated they have a problem your product can solve. First up is the attract phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

This is when a prospect has demonstrated they have a problem your product can solve. They show this through digital behavior like downloading an ebook or joining a webinar. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Generate interest.

Paid Content 138

Paid Content Top of Funnel Lead Rank Webinar Metrics 138

DiscoverOrg Sales

JANUARY 10, 2018

Key players from our sales and marketing teams jointly (yes, jointly) identified the best 50 good-fit companies that were ideal prospects for our new HR data set. Prospects really respond to that! The event was a dinner and a panel discussion with enterprise execs in HR roles. See a step-by-step summary below.).

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46