No More Cold Calling

OCTOBER 22, 2015

New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. If your answer is the latter, ensure sales reps are trained how to ask, and that they’re measured and incented based on specific referral activities.

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120

Partners in Excellence

OCTOBER 27, 2014

Demand Generation/Lead Gen/Content Marketing/Nurturing. Incentives/Compensation. Social Media/Social Selling is certainly new–we didn’t have LinkedIn, Facebook, Twitter. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Systems/Processes/Tools.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

SalesHandy

OCTOBER 28, 2022

Campaign Marketers – their role is to strategize, execute and optimize demand generation campaigns to achieve sales goals. A study by McKinsey found cold emails to be 40x more effective at acquiring new customers than Twitter or Facebook. The key to a good referral program is to give them an incentive.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Delicious Sales

MAY 2, 2012

Incentives (379). Demand Generation (181). Facebook (1968). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Outside Sales (81). Customer (6670). Opportunity (3675). Closing (3085). Buyer (2086).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

LeadFuze

DECEMBER 31, 2021

I was trying to sell my product, but then I added a little extra incentive by saying that Jim is a friend of mine. When I first started my company, one of the dream titles was director or above in demand generation. When aim for prospect delivering success, you need to think strategically about who you are reaching out to.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

Tony Hughes

MARCH 13, 2018

Be an expert and start to radiate out insights, solutions and your personality from your blog, Facebook, Twitter, Google+, an Infographic Pinterest board (design the infographics yourself), get quoted in the media via deft press releases, speak at conferences and become omnipresent everywhere a customer in your industry would go on LinkedIn.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Facebook Groups. Groups generate a much higher engagement rate than pages. Social following: Look at your target’s Twitter, Facebook, and LinkedIn pages. Use them to create a Facebook Remarketing campaign. Information that you are qualified to provide.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84