Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Nutshell

OCTOBER 21, 2019

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. That’s why I see empathy as a superpower in marketing and sales.

Demand Generation Agencies 90

Demand Generation Agencies Marketing Top of Funnel Demand Generation 90

The Pipeline

MAY 27, 2011

Identify Your Market – Find a market that interests and excites you; a market you’re comfortable with and knowledgeable about. For example, at many hotels they now charge you a ‘resort fee’ of $20 a day. Demand Generation. Lead Management. When Sales Met Marketing. Book Notice.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. All attendants expect to see a return on that investment: leads. Lots of warm leads. Watch Steve’s webinar to learn: Outbound marketing strategies.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The Pipeline

JULY 15, 2011

Architect Barry Thalden, hotel and casino designer and one of my dearest friends for the past 50 years, tells of presenting a proposal to Donald Trump: “I managed to arrange a meeting with Donald Trump. Demand Generation. Lead Management. When Sales Met Marketing. B2B Lead Generation Blog.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242