SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. Download the Roadmap Toolkit with six must-have tools.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI Growth

APRIL 8, 2013

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? What campaigns generate the most leads? LEAD MANAGEMENT. Follow @GeorgedlReyes.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

The Pipeline

SEPTEMBER 19, 2011

25% Increase in Sales Training ROI – Sales eXchange – 115. Stored in Attitude , Business Acumen , Hiring Sales Talent , Proactive , Proactivity , Sales Leadership , Sales Management , Sales eXchange , execution. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243

ROI Pipeline Training Twitter 243

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. This is 54% more leads than traditional outbound leads.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

JUNE 19, 2013

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. Deliver qualified leads to the field. Start by downloading the CEO Persona tool.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

The Pipeline

JANUARY 27, 2012

At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. Demand Generation. Funnel management. HR Management. Lead Management. Sales Management. Sales Tool.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The ROI Guy

SEPTEMBER 15, 2011

The Alinean powered tools are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to integrate this information into your CRM / lead nurturing system. This is rich data that will dramatically help with lead nurturing and follow-up.

Tools 40

Tools Leads Marketing Qualified Lead Lead Nurturing 40