Pointclear
MARCH 1, 2012
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.
Zoominfo
NOVEMBER 20, 2023
The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.
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Zoominfo
FEBRUARY 1, 2018
As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).
Zoominfo
FEBRUARY 25, 2021
What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.
SBI Growth
JULY 7, 2013
And the trend continues. A BPM provides the marketing team a blueprint for effective demand generation and lead management. Lead nurturing and BPMs also go hand-in-hand. Once you have the buyer’s attention, you need to nurture them until they are sales-ready. Today, that number has increased to 65%.
Pointclear
APRIL 18, 2012
Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.
SBI Growth
MARCH 4, 2013
If this is a trend, do you know why? They find leads themselves through prospecting. The Marketing department is also supposed to provide leads. Unfortunately, many marketing organizations confuse demand generation with providing leads. They lack a lead nurturing program. 25 Million a year!
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