Pointclear

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Underestimating the resources and time needed to succeed.

Demand Generation 165

Demand Generation Demand Generation Targets Sales Qualified Lead Lead Management 165

The Pipeline

MAY 13, 2011

Free Resources. He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. PointClear PD. PointClear PD. Demand Generation. Free Resources. Home About The Pipeline. 0 Subscribers. Subscribe by Email. February 2012.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

MAY 14, 2013

Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. You can connect with Michael and learn more about his work via the following resources: B2B Marketing Insider Website: www.b2bmarketinginsider.com. Stay Tuned.'

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Pointclear

AUGUST 23, 2012

Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. Demand Generation Recommendation: From PDFs to Visuals and Video. I think I’m OK.’

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Targets Demand Generation 124

Pointclear

OCTOBER 6, 2015

In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. ABM is a strategic approach that aligns resources against a set of defined accounts. It’s also more than just lead generation.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

JULY 7, 2015

Someone may have viewed a variety of resources on your website, but as an aggregate, what intent does their viewing indicate? If they’re even using lead scoring, they aren’t scoring the activities that are indicative of intent and qualification. Instead, they are accruing points based on arbitrary activity and static demographics (e.g.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Pointclear

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Trip Kucera at Aberdeen Group: Profile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157