The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

JUNE 16, 2022

Bonus: Check out Richard’s upcoming free job skills workshop ! Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

SalesLoft

DECEMBER 28, 2016

Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. SaaStr is the largest community of people who like enterprise software on the planet. Visit the event site here. It’s a great community of people trying to build companies and learn from one another.”

Conference 52

Conference Scale Hotels Demand Generation 52

Sales Hacker

FEBRUARY 3, 2020

You learn from the brightest in the industry and meet some incredible business-to-business software-as-a-service founders who share insights on how to scale your business faster. You’ll get workshops, in-depth product sessions, and case studies from dozens of leading companies like IBM, HPE, and Rackspace. RevGen Insight Summit.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

MARCH 2, 2020

This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. and generate more revenue than ever. Agile Selling. Jill Konrath.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Suppose you're sell marketing and sales automation software. Workshop: Host a workshop on a topic some of your stakeholders are interested in.

Ideal Customer Profile 83

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 83