Product Management University

MARCH 14, 2017

The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). When missing, expect your sales force to have a noticeable limp since the primary purpose of solutions marketing is sales enablement and quality demand generation. Sales credibility is the #1 reason you’re customers buy.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Reduce discounting and increase deal size for direct sales by 20% or more by migrating sales from features, function and price selling to business value selling.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

She’s overseen the growth of LeadG2 through the pandemic, almost doubling the size of her team post-pandemic due to her strategic leadership, focus on client results, and finding new ways to help others sell smarter and faster through inbound marketing and sales enablement. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130